A usable brand kit for a small business contains a bilingual logo in every format, a colour and type system, rules for the Arabic and English wordmarks together, stationery, social media templates, and the print items the business hands to customers every day. It does not need a forty-page brand book that nobody reads.
We produce identity and print in-house, so we see what businesses use after the project ends. Here is the list, ordered by how often it gets used.
1. The logo, in every form you will need
Arabic wordmark, English wordmark, the two together, and a mark that works alone as a social avatar or a stamp. Each in colour, black and white, and reversed for dark grounds, as vector files and as PNGs a receptionist can drop into a document. Half the "our logo looks wrong" problems we see are a business with one JPEG.
2. Colour and type rules that fit on one page
Two or three colours with their codes, one Arabic typeface and one Latin typeface that sit well together, and the sizes for headings and body. That is enough for a printer, a web developer or a sign maker to get it right without calling you.
3. How the two languages sit together
Bilingual layouts fail in the details: which language leads, how the two wordmarks align, what happens on a narrow sign. Decide this once, on paper, before it gets decided badly on a shop front.
4. Stationery and the WhatsApp card
Business cards still matter in the Kingdom. So does the digital version people actually send: a card-sized image with the logo, name and WhatsApp number that forwards cleanly.
5. Social media templates
A post, a story and a profile frame, editable by whoever posts. Consistency on Instagram comes from templates, not from good intentions.
6. The print you hand over every day
Menus, price lists, packaging, receipts, uniforms, signage. This is where customers meet the brand most often and where the identity earns its money. Producing it in the same studio that designed it removes the gap where a print shop "adjusts" the colours.
7. A short set of rules
Four to six pages: what not to do to the logo, minimum sizes, clear space, the colour codes. Anything longer is a book nobody opens.
8. The files, organised, in your hands
You should own every file and be able to find it. We deliver a folder, named plainly, and the source files with it.
What you can skip
A brand manifesto and a forty-page guideline document. They are pleasant to receive and are opened once. Spend that money on photography instead; it will appear on every channel for years.