Concept · Graphic Design · Restaurants & Cafés · Makkah
Bilingual identity and menu system concept for a Makkah café group
One identity, guidelines, menus, signage and packaging for a three-outlet café group, designed so a fourth outlet could open with the same kit.
A concept piece: a brief we set ourselves for a fictional business, built to show how we would approach it. No client is involved.
Sample entry. Replace with your own concept piece before launch.
The brief
Multi-outlet cafés end up with three slightly different logos and menus printed by whoever was cheapest that month. We designed a single system for a fictional Makkah group.
What we built
A bilingual wordmark, colour and type rules, menu boards and printed menus, signage, cups and packaging, all produced in-house on our own print line.
What it shows
How brand and print work together when one team does both, and what a complete identity kit actually contains.
- Type
- Concept piece, self-initiated
- Service
- Graphic Design
- City
- Makkah
